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MSc Pharm · Brand Manager Fertility & ENDO · Merck

Placing the patient at the heart of fertility care.

Pharmaceutical brand strategist with 5+ years across IVF portfolios and reproductive health — bridging clinical science with patient-centred innovation.

Current Role
Brand Manager Fertility & ENDO
Merck · Sarajevo · 2025–Present
Experience
5+ Years
Across pharma roles
Specialty
IVF · ART
Reproductive health
Education
MSc Pharmacy
University of Sarajevo · 2019

About

Nermina Sokolovic

Science-driven strategy rooted in the patient journey.

I’m Nermina — a licensed pharmacist turned brand strategist, currently leading the Fertility & ENDO franchise at Merck in Sarajevo. My career spans the full pharmaceutical spectrum: from dispensing prescriptions and building HCP relationships on the ground, to architecting product strategy and driving market launches.

My core focus is IVF and ART — a space where I believe deeply that how a patient experiences their fertility journey matters as much as the clinical outcome.

5+
Years in Pharma
4
Companies
2019
MSc Pharm
3
Languages

Experience

2025 – Present
Merck
Current
Brand Manager Fertility & ENDO

Lead market access, forecasting, seeding, and full-market launch activities for the ENDO franchise. Work closely with regional cross-functional teams across Medical, Regulatory, and Market Access.

2024 – 2025
Merck
Brand Manager Fertility

Led portfolio and product strategy for fertility treatments, integrating scientific and commercial insights. Collaborated closely with regional teams to align strategy and assess market potential.

2023 – 2024
Merck
Product Specialist Fertility

Supported new product planning through market research, trend analysis, and patient insights. Contributed to launch activities with forecasting and monitored portfolio performance.

2022 – 2023
Galenika
Medical Representative

Built strong HCP relationships and identified growth opportunities through continuous market and competitor analysis.

2021 – 2022
Arenda
Expert Associate

Led the launch of the first OTC emergency contraceptive in the market, aligning regulatory, commercial, and patient education strategies.

2020 – 2021
Tilia Pharmacy
Licensed Pharmacist

Dispensed prescription medications ensuring safe and compliant use, provided patient guidance, and collaborated with healthcare partners.

2019 – 2020
Bayer
Internship — Assistant Product Manager

Prepared and archived documentation, developed advertising materials, and maintained structured HCP and KOL databases.

Beyond Work

Nermina at conference

Conference badges from international IVF summits — worn as reminders that in reproductive medicine, learning never stops.

🥾 ✈️ 🍜 💊

Passionate hiker, traveler, foodie, and MPharm enthusiast — I’m always looking for ways to make life a little easier (and maybe even a bit brighter) for patients navigating different therapies. Somewhere along the way, I discovered design in pharmacy, and my pharmaceutical brain absolutely loved it. What started as a creative side project for pharmaceutical content turned into something I genuinely enjoy.

Projects

01

Patient Education · Non-Profit · Personal Project

IVF 360° — A Virtual IVF Exhibition

IVF is often discussed in a highly clinical way, while the emotional reality of people going through fertility treatment is rarely acknowledged. IVF 360° is a personal, non-profit digital project created to make conversations around IVF more open, understandable, and compassionate.

Designed as a virtual exhibition, it offers a safe, neutral space where people can explore IVF at their own pace — without pressure, judgment, or medical jargon. Human-first, not system-first.

Patient EducationIVF JourneyStigma ReductionUX / Content DesignWebflow
View Exhibition →
02

Digital Health · UX/UI Concept · Merck

Merck Fertility App — Simplifying IVF Medication

Self-administering fertility medications during an IVF cycle is one of the most stressful parts of treatment. Injection schedules, dosage changes, and timing windows leave patients vulnerable to errors — at the worst possible moment.

This app concept was developed to guide patients step-by-step through their stimulation protocol, reducing complexity and minimising mistakes. Designed in Figma with a focus on clarity, calm, and clinical accuracy.

Digital HealthPatient AdherenceMedication SafetyIVF ProtocolsFigma
View on Behance →

Skills & Languages

Built across the full pharmaceutical lifecycle — from patient to portfolio.

Languages

BosnianNative
EnglishC1 · Advanced
GermanA2 · Elementary

Brand & Commercial

Brand StrategyPortfolio ManagementStrategic MarketingLifecycle ManagementMarket AccessForecastingProduct Launch

Patient & Clinical Focus

IVF / ART ProceduresFertility TreatmentsPatient-Centred SolutionsReproductive HealthMedication AdherencePatient Education

Research & Analysis

Market AnalysisProduct PlanningCompetitor AnalysisTrend AnalysisData-Driven Decision Making

Stakeholder & Compliance

Cross-Functional CollaborationKOL ManagementHCP EngagementRegulatory NavigationComplianceFigmaMS Office

Contact

Let’s talk about fertility.

Open to collaborations, advisory roles, speaking opportunities, and positions focused on patient experience in reproductive health and fertility care.